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Blog Beginnings and Gorgeous George
Hello blog-o-sphere! Allow me to introduce myself… My name is Caitlin Brooks and I’m currently a sophomore student at the University of Louisville. I am majoring in Communications and focusing my...
View ArticlePrivacy, Ethics, and Legalities
Social media has changed the ways in which we communicate with people everywhere. What used to be a telephone conversation has turned into commenting on a status update on Facebook or replying to a...
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A New Way to Game: "Disney Infinity"
Last week, Disney unveiled their newest venture in the gaming world at the El Capitan theatre in Hollywood. This highly anticipated upcoming video game is called “Disney Infinity.” The game will give...
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Transmedia and Magical Sorcery
Transmedia is a growing way in which people are telling stories. For those of you who aren’t quite sure what transmedia is, I’ll explain a bit. Transmedia is telling stories across multiple...
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Monsters University and Rainy City Tales
If you haven't heard already, Pixar Animation Studios is releasing their fourteenth feature film this summer..."Monster's University". As a prequel to the 'monstrously hilarious' "Monster's Inc.", I'm...
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Bibbidi Bobbidi Blog!
Let's talk about blogging. Today, blogging is becoming more and more mainstream. Employers expect possible future employees to know how to blog, how to write on a blog, and how to represent themselves...
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Infographics: Think Visually!
If you love Pinterest as much as I do, you’veprobably encountered a few infographics during those long (wasted) hours spentpinning to your heart’s content. Infographics are emerging as a more...
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Get It Before It's Gone!: "Limited Time Magic"
Disney's limited time ice castle in Time's SquareOn October 17, 2012, Disney announced “Limited Time Magic” for Disney Parks by creating a giant ice castle, much like Cinderella’s, and placing it in...
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An 8-Bit Day in London Town
Earlier this year, Disney transformed London's Brick Lane into "8 Bit Lane," inspired by Disney's latest animated classic, "Wreck-It-Ralph." 8 Bit Lane, the world's first pixelated street, ran from...
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Star Command: Social Media Style
Social media is continually growing as a key element of successful marketing and advertising. Because of this, businesses and professionals who do use social media need a strategy to keep up with all...
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Gold Statues and Poison Apples
This year's Academy Awards were a golden event for Disney. In case you missed them, the Oscars were packed full of fun and entertaining song and dance numbers, jokes from first time host Seth...
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Mobile: The Great and Powerful!
Mobile marketing, or marketing through the use of a mobile device, is an increasingly important way to market for businesses and companies everywhere. Mobile devices have become a huge part of our...
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Magic Kingdom Adventures!
Over my spring break, I had the chance to visit Magic Kingdom with my roommates. While there, we were able to check out all the new areas and attractions in New Fantasyland as well as get a sneak peak...
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Magical Gamification
Let's talk about gamification. What's that, you ask? Gamification is "the use of video game elements in non-gaming systems to improve user experience and engagement." Brands are using gamification for...
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Stalking Vampires and Internships!
This past week, I had the opportunity to travel to Covington, Georgia with Marketing Media Management, who I just finished interning with as a Content Strategist. On this trip, we presented a social...
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Issues and Crises: A Look at Crisis Communications
Let's talk about Crisis Communications. This past week, my social media class had the chance to listen to two great guest lecturers specializing in crisis communications. The first, Melissa Agnes,...
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